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A 90-day strategy and execution partnership
Build a marketing system your business can maintain
The Tsur Visibility System brings your messaging, priority channels, campaigns, content and customer journey together in one structured partnership. It is designed for scaling service businesses that need marketing managed consistently without immediately building a full in-house marketing team.
The Tsur Visibility System
The Tsur Visibility System is the method we use to diagnose your current marketing, establish the right priorities and deliver agreed activity over an initial 90-day period.
It is not a generic content package.
It combines:
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strategic marketing direction;
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messaging and positioning;
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campaign planning;
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content and channel coordination;
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practical execution;
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reporting and improvement.
The exact delivery is shaped around your business, audience, capacity and goals.
How the system works
Phase 1: Visibility Architecture
(Weeks 1-2 | Establishing the foundation)
Before producing more marketing activity, we assess what your business is currently communicating, where it is visible and how potential customers move towards an enquiry.
Visibility Risk Audit
We review your existing marketing and identify where consistency, clarity, trust or enquiries may be breaking down.
Message Spine
We clarify the central messages your business needs to communicate, including what you do, who you help, why it matters and what makes your approach relevant.
Channel Map
We identify the channels that are most important to your audience and define the purpose of each one.
Buyer Pathway
We map how someone moves from first becoming aware of your business to understanding your offer, trusting your expertise and making an enquiry.
What you receive
At the end of this phase, you will have a clearer understanding of:
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your current visibility gaps
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your core marketing message
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your priority channels
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your customer journey
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what needs to be addressed first
Phase 2: 90-Day Visibility Plan
(Weeks 2-3 | Turning strategy into action)
We convert the Visibility Architecture into a focused and practical marketing plan.
Quarterly Visibility Map
A 90-day view of the campaigns, themes and marketing activity required across your priority channels.
Monthly Campaign Anchors
One central campaign focus for each month, connected to a relevant business goal, audience problem or offer.
Content Deployment Plan
A clear plan showing what needs to be communicated, where it should be published and what purpose each piece of activity serves.
Conversion Entry Points
A review of the calls to action, forms, landing pages, direct messages or other pathways through which potential customers can take the next step.
Phase 3: Execution and Optimisation
(Months 1-3 | Keeping your marketing moving)
Once the foundations and priorities are agreed, Tsur delivers the marketing activity included within your selected scope.
This may include:
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campaign planning and coordination;
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content production and deployment;
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social media management across agreed channels;
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email campaigns or nurture content;
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light website or landing-page messaging support;
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lead-capture and enquiry-pathway improvements;
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monthly visibility reporting;
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ongoing review and optimisation.
Not every business needs every activity. We focus on the channels and actions that are most relevant to your audience, goals and available budget.
Standard engagement structure
A typical Tsur Visibility System engagement includes:
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up to two priority marketing channels
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one principal campaign focus each month;
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an agreed monthly content allowance
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messaging and campaign planning
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light website or email support where relevant
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monthly reporting and strategy review
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one consolidated feedback cycle
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one principal client point of contact
Additional channels, paid advertising, complete website builds, extensive CRM implementation, large-scale automation and urgent campaigns are scoped separately.
By the end of the initial engagement, your business should have:
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clearer marketing priorities
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more consistent messaging
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defined roles for your priority channels
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a documented customer journey
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a planned campaign rhythm
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a more structured content process
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consistent delivery across the agreed scope
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an initial performance baseline for future decisions
The Tsur Visibility System does not guarantee sales or immediate growth. It provides the structure, direction and marketing execution needed to support visibility, trust and business development more consistently.
What changes during the 90 days?
Who the system is for
The Tsur Visibility System is designed for businesses that:
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already have a proven service and paying customers;
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are growing but do not have enough internal marketing capacity;
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rely too heavily on referrals or irregular campaigns;
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struggle to maintain marketing alongside client delivery;
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need both strategy and practical execution;
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are ready to commit to a structured 90-day partnership.
It may not be suitable for businesses that are still deciding what to sell, need only occasional design support or are looking for guaranteed immediate sales.
Tsur Visibility System engagements start from £1,000 per month, depending on the agreed channels, content volume and level of campaign, email and website support required.
A 90-day minimum engagement applies.
Following the initial 90 days, support may continue through a quarterly marketing partnership based on the priorities and delivery needs of the business.